Greetings from the heart of Las Vegas, where neon lights line the streets and digital marketing beats with the same fury. The innovative, dynamic, and energizing digital marketing agency Neon Blvd is here to serve you. Today, we examine a development that has completely revolutionized the field of digital marketing: the creation of video content.
The ways that companies interact with their customers are changing along with the rest of the world. Static material is no longer king in this digital era. Dynamic, interesting, and visually appealing content has taken the throne, and video is leading the drive.
The Influence of Visual Content
Did you know that a Cisco research predicted that by 2022, online videos would account for more than 82% of all consumer internet traffic? That is a 15-fold increase above what it was in 2017. In 2023, the use of video content has become increasingly common. The following are some justifications for investing in the production of video content by your company:
1. Increased Client Engagement
There is no better way to engage viewers than through video material. It creates a multi-sensory experience that static text or images can’t match by fusing visual components, aural effects, and storytelling. Videos offer an immersive experience that can spark curiosity, hold attention, and prompt action. They can feature product demonstrations, how-to guides, customer testimonials, and behind-the-scenes insights.
2. Improved SEO Results
Google enjoys watching videos. According to Insivia, websites with video have a 53% higher probability of appearing on the first page of Google results. When you spend money on high-quality video content, you increase your visibility and audience reach while also engaging your audience.
3. Higher Conversion Rates
A study by Eyeview Digital found that including video on landing pages can boost conversion by 80%. The capacity of video to deliver a substantial quantity of information in a condensed and compelling format can dramatically affect consumer purchasing decisions and enhance sales.
4. Increased Credibility and Trust
Videos can aid in developing trust with your audience, which is essential. They enable companies to emotionally engage with customers. By using video to convey compelling stories, highlight genuine people, and demonstrate your brand personality, you can build audience trust and credibility.
5. Better Return on Investment
Even while producing high-quality video material costs money, the results are astounding. According to Animoto’s report, 88% of marketers are happy with the return on investment of their social media video marketing campaigns.
Embrace Neon Blvd’s Video Content Creation Services
We at Neon Blvd are aware of the importance and influence of video content. As a top digital marketing company in Las Vegas, we specialize in producing engaging, excellent video content that connects with your audience and advances your company’s objectives.
The’show and tell’ of the digital era is currently in effect. It’s time to let your brand story develop in a stunning and captivating way. In this neon-lit digital world, video content is an opportunity to let your business shine, not just an investment. Get in touch with us right away, and let’s start working on your tale!