Social Media Strategies
YouTube is a serious marketing platform, with over 2.1 billion active users and being the second largest search engine, it can help improve your SEO and brand presence overall.
Now with the platform being more than just a source of funny videos and entertainment, YouTube can be used as a serious marketing tool to provide your brand and business the opportunity to create and promote content in a visual and engaging way that is easily shareable and digestible.
From learning about your audience and who’s consuming your videos to creating organic promotional videos and working with influencers, YouTube marketing is all about setting yourself up for the best outcome possible. Like all search engines, you’ll have to optimize your content for the YouTube algorithm, just like you would for Google SEO, use the analytics and insights to your advantage, and get familiar with your competition and community wants and needs.