Not only is Pinterest a social media network and platform, it’s a visual search engine and productivity tool that offers businesses unique ways to market themselves. The platform allows users to explore, share, and store all kinds of visual content, which is great for businesses looking to find ways of engagement with their target base.
With a Pinterest community, you can find and bring together like-minded people who interact and consume your content — and find their way to your website.
With the capability of linking visual content to other websites, you’re allowed to share both written and visual content that helps direct users back to your website. Also a great tool to help boost your SEO with another search engine.
With Pinterest Analytics, you’re able to see how your business is doing through conversions and brand awareness on the platform, giving you information like the tracking and measuring of key audience behaviors, forms of engagement, and more.
From creating a business account to analyzing analytics and creating content, categories, and leveraging keywords and SEO, Pinterest can be one of the most versatile and impactful marketing tools for any business looking to drive more traffic to their website and increase brand awareness.