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Fresh Kitchen by Robert Irvine
The go-to healthy dining option for busy professionals and service members


Their Mission
To create a fast-casual dining experience, emphasizing healthy, freshly prepared meals served in a welcoming environment.
Our Goal for Fresh Kitchen
Driving awareness, increasing online orders, and establishing a strong brand presence in the fast-casual dining space.
Delivering chef-driven, nutritious meals in a fast-casual setting, offering fresh, high-quality ingredients for those seeking a healthy and convenient dining experience
The Strategy
Website & UX Optimization:
- Ensure a clean, fast, and mobile-friendly website that highlights menu options, nutrition, and online ordering.
- Integrate a seamless ordering system with delivery and pickup options.
- Use high-quality visuals and storytelling to showcase fresh ingredients and the brand’s mission.
SEO & Local Search Presence
- Optimize for “healthy fast food,” “Robert Irvine restaurant,” “Fresh Kitchen near me”, and similar terms.
- Focus on local SEO for Pentagon, Joint Base Andrews, and potential future locations.
- Encourage Google Reviews & Yelp engagement to boost credibility.
Paid Advertising & Retargeting
- Run geo-targeted ads to capture nearby foot traffic.
- Implement social media and Google Ads to promote new menu items, special offers, and brand storytelling.
- Use retargeting campaigns to bring back visitors who viewed the menu but didn’t order.
What We Did
- Website Design & Development
- Search Engine Optimization
- Pay-Per-Click Ad Management
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Whether you´re an established business or a start-up that needs a fresh identity, our kick ass team is here to help you reach your goals.