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Fresh Kitchen by Robert Irvine

The go-to healthy dining option for busy professionals and service members

Their Mission

To create a fast-casual dining experience, emphasizing healthy, freshly prepared meals served in a welcoming environment.

Our Goal for Fresh Kitchen

Driving awareness, increasing online orders, and establishing a strong brand presence in the fast-casual dining space.

Delivering chef-driven, nutritious meals in a fast-casual setting, offering fresh, high-quality ingredients for those seeking a healthy and convenient dining experience

The Strategy

Website & UX Optimization:

  • Ensure a clean, fast, and mobile-friendly website that highlights menu options, nutrition, and online ordering.
  • Integrate a seamless ordering system with delivery and pickup options.
  • Use high-quality visuals and storytelling to showcase fresh ingredients and the brand’s mission.

SEO & Local Search Presence

  • Optimize for “healthy fast food,” “Robert Irvine restaurant,” “Fresh Kitchen near me”, and similar terms.
  • Focus on local SEO for Pentagon, Joint Base Andrews, and potential future locations.
  • Encourage Google Reviews & Yelp engagement to boost credibility.

Paid Advertising & Retargeting

  • Run geo-targeted ads to capture nearby foot traffic.
  • Implement social media and Google Ads to promote new menu items, special offers, and brand storytelling.
  • Use retargeting campaigns to bring back visitors who viewed the menu but didn’t order.

What We Did

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Whether you´re an established business or a start-up that needs a fresh identity, our kick ass team is here to help you reach your goals.