Neon Blvd is a digital marketing agency dedicated to guiding our customers through the always changing landscape of advertising. Neon Blvd is located in the heart of Las Vegas, at the nexus of creativity and technology. Programmatic advertising is a concept that is revolutionizing how businesses interact with their audiences as part of our commitment to keep businesses at the forefront of the digital age.
Programmatic Advertising: What Is It?
An automated, data-driven way of purchasing and selling digital ad space is programmatic advertising. It involves buying advertising using real-time bidding (RTB) and artificial intelligence (AI), which streamlines the process, increases efficiency, and enables better audience targeting. This ground-breaking method of advertising has played a significant role in altering the face of online marketing, going from a promising idea to a crucial tactic for companies of all sizes.
What is the Process of Programmatic Advertising?
A complicated process, programmatic advertising is made simple by automation. Here is a general explanation of how it operates:
Advertisers and Agencies: Companies or their marketing agencies, such as Neon Blvd, decide what criteria to use for their advertising campaigns. These criteria range from the target market to the advertising budget and type.
Demand-Side Platform (DSP): Based on predetermined criteria, advertisers use a DSP to automate the purchase of digital ad space. To locate the best matches, the DSP examines user data from throughout the internet.
Digital marketplace known as the “Ad Exchange” links publishers and advertisers. It lists the “impressions” or ad slots that are accessible across various websites and apps.
Publishers use a supply-side platform (SSP) to automate the sale of their advertising space. The publisher’s available ad space on the Ad Exchange is listed by the SSP.
Real-Time Bidding (RTB): If a user’s profile satisfies the criteria provided by the advertiser when they visit a website, an immediate auction for that ad space occurs on the Ad Exchange. The user sees the advertisement of the highest bidder.
The Advantages of Programmatic Marketing
Numerous advantages of programmatic advertising center mostly on efficacy and efficiency.
Efficiency: Automating a manual procedure with programmatic advertising allows firms to save time and money.
Its comprehensive audience targeting capabilities are made possible by the fact that it makes use of real-time data to identify who, when, and where an advertisement is seen.
Real-time Metrics: It offers prompt feedback that companies can use to immediately improve their marketing.
Cost-effective: Companies may make sure they’re getting the most out of their advertising money by more precisely targeting their adverts.
The future of digital advertising is being reshaped by programmatic advertising due to its automation, effectiveness, and precision targeting. At Neon Blvd, we work to maximize the potential of this technology to promote business expansion both within and outside of the thriving Las Vegas economy. Keep up with us as we investigate and utilize the most recent innovations in digital marketing.