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ClickFunnels 101

What’s all the fuss about ClickFunnels…

Marketing funnels (also called sales funnels) are all the rage now. Not only is it a vital component of internet marketing, it’s something we specialize here at The Neon Blvd in doing. We can take the guesswork out of ClickFunnels for you and supply you with a funnel that’s ready to start capturing your leads! We will provide you with the funnel, the copy for the funnel, and facebook advertisement to make your funnel scale your business to new heights. We have different pricing structures in place and would love to go over our options with you.

You can barely read a single article about marketing without reading about funnels. Creating marketing funnels (or funnel hacking as it is popularly known), is currently the most talked about subject in marketing.

What does ClickFunnels do?

ClickFunnels is an exclusive tool precisely designed to simplify the task of building sales funnels.

For many marketers, it has become their new best friend.

In this review, I take a detailed look at ClickFunnels — what it does, how it works, its strengths & weaknesses, and how it compares with the competition.

If you want to learn more about funnels, how to build them, and if ClickFunnels is the right product for you, read on.

But first, a bit of background…

What is a marketing funnel?

Definition: A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their first engagement with your brand (cold prospects), through a number of steps that are intended to result in one or more conversions.

A conversion can be anything — from opting-in to a mailing list, or downloading a document, to attending a webinar, or making a purchase.

A funnel will usually inspire several different conversions along the way.

Often a funnel will incorporate several branches — upsells, down sells, and one-time offers — to maximize the profit from each customer.

Customers may be offered different things at different points, contingent upon the actions they take as they move through the funnel.

Funnels may be simple, or extremely complex and sophisticated, but at the end of the day, they are all about one thing — increasing conversions and profits.

Now you see why they are so prevalent!

Why do funnels work?

Marketing funnels work by guiding customers through a process that starts with a very low commitment (such as downloading a free report), and then gradually ‘warms them up’ and exposes them to higher-priced offers as they become more acquainted with your brand, and develop confidence in you.

Envision walking up to a total stranger (who has never heard of you) in the street, and asking them outright for a large order.

It’s just not going to happen, is it…

The secret funnel formula

However, if you, first of all, offer them something of value — for little or no cost, they are much more likely to respond.

In fact, if they are your perfect customer, and you are offering them something of value to them for free, they are extremely likely to respond.

And they will think well of you thereafter. Because you’ve helped them.

They have now arrived in your funnel…

Now you have established your worth to them, and built some trust and rapport, you can start to offer them some chances to buy.

You might begin with a low-price offer, to get some commitment from them — to get them to buy into you — before you continue to offer them something higher priced.

If that is too much for them, you might then offer them a cheaper option (downsell).

But if they do buy, you might then go on to offer them a more expensive, premium product at a higher price (upsell).

That’s the basics of a sales funnel.

The value ladder

You start with a micro-commitment (such as giving up their email address to receive a free book), demonstrate your value, and then as their confidence in you cultivates you take them up an ascending value ladder.

This technique of doing business is not only extremely profitable, it’s also very ethical.

It is the antidote to many of the ills that afflict online marketing.

If you practice this successfully, you won’t just make more money, you’ll create a business that you feel good about, and that your customers love.

In fact, I would go so far as to say it is vital that you adopt these principles if your business is to survive in the future.

Because if you don’t, your competitors will…

What is ClickFunnels?

ClickFunnels is a tool specifically designed to help people implement sales funnels in their business.

A typical funnel will incorporate one or more opt-in pages, an email autoresponder (to send a sequence of emails that move them up your value ladder), plus one or more sales pages, order forms, additional content, member’s area etc.

In the past, this would require you to have a website, hosting, an autoresponder service, landing page software, split-testing software, membership site software, and probably a host of designers and programmers to cobble the whole lot together.

ClickFunnels lets you do all of that on one platform.

This not only saves you a lot of money in buying all those different products and services, it also saves you the technical headache of trying to make a lot of disparate tools work together.

The funnel is the sine qua non (“without which, nothing”) of your online marketing activity.

Anything that is not part of (or contributing to) your funnel is basically useless!

ClickFunnels will let you create all your opt-in pages, sales pages, email sequences, membership areas, online training courses etc, and link them together to build your funnel — all in one, easy to use tool.

Final thoughts on ClickFunnels

ClickFunnels is an excellent product for building sales funnels.

It was designed from the ground up, purely for that one purpose, and so, of course, it does it very well.

It is not the cheapest product in the world ($97 basic level, $297 for all the bells and whistles), but it can save you the cost of several other products that you will no longer need, which may make it the cheaper option.

The whole purpose of ClickFunnels is to upsurge your profits. If you use it well, it will make you far more money than it costs you, so price shouldn’t be an issue. Particularly at the entry level (you can upgrade later).

There is also another huge benefit from using ClickFunnels, in addition to the product itself, that nobody talks about…

That is the education that you get along the way. Not just the product training, but the whole mindset that ClickFunnels is built around.

It saturates everything they do, and if you become a member of the ClickFunnels community, you will find it difficult to avoid raising your marketing game as you almost subconsciously absorb all these principles.

The Neon Blvd has been building funnels for our clients for a long time on top of offering them a website for our clients to make the best of both worlds. A well-maintained funnel and website paired together make for a beautiful combination. We’d love to help take the guesswork out of it for you and help you get the entire funnel process set up so you can start seeing leads come in today and generating higher producing profits immediately.

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