Articles
Practical advice on branding, websites, and marketing—from the work we do every day.
Studio
For 15 years, Neon Blvd has been a top-tier digital agency here in Las Vegas. We’ve built hundreds of websites, run countless SEO campaigns, and managed millions in ad spend for our clients. And we got very, very good at it. But I saw a problem. A big one. I watched our clients and honestly, […]
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Marketing
A customer journey map is useful when it changes the order, content, or calls to action on the website.
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Video is worth producing when the format helps the audience understand, feel, or see something that other formats cannot communicate as well.
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Useful image optimization improves accessibility, performance, context, and maintainability at the same time.
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Most businesses need a strong website first. A mobile app becomes useful when repeat behavior or device-specific functionality justifies a separate product.
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Analytics becomes useful when it answers a decision the business is prepared to make.
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Email works best when it helps the customer continue a relationship they already understand and chose to begin.
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A podcast becomes sustainable when the team can repeat the production process without lowering the quality of the conversation.
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Marketing measurement should help the business make a decision, not only produce a dashboard.
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