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A Neon Blvd Perspective on The Critical Role of A/B Testing in Digital Marketing

In the neon-lit center of Las Vegas, Nevada, we at Neon Blvd, a premier digital marketing business, recognize the value of keeping on the cutting edge of the industry’s rapid evolution. We need to make data-driven judgments in order to develop high-performing campaigns that produce excellent results. A/B testing is among the finest methods for gathering this information.

A/B testing: what is it?

Split testing, sometimes referred to as A/B testing, compares two iterations of a website, email, or other digital marketing asset to see which performs better. It entails making small changes to one component at a time, such as a headline, picture, call-to-action, or even color schemes, and delivering both versions to a portion of your audience simultaneously. The version with the highest conversion rate, click-through rate, or other important measure is declared the victor.

Why is A/B testing so important for digital marketing?

Enhanced User Experience:

By identifying what resonates with your audience, A/B testing helps you better understand them. Due to its ability to provide light on your users’ preferences and activities, it is a priceless tool for enhancing the user experience.

Increased Conversion Rates:

Even small adjustments can have a big effect on your conversion rates. You may find out what inspires people to take action and enhance conversions by A/B testing various aspects on your website or emails.

Reduced Risk:

By using A/B testing, you may make adjustments to your digital marketing assets with less risk. You base your decisions on factual information rather than intuition or assumptions. By doing this, the chance of incorporating novel designs or features that your audience may not find appealing is reduced.

Increased ROI:

You can make sure you’re getting the most return on your marketing spending by continuously optimizing your digital assets through A/B testing. Your entire digital marketing performance can significantly increase as a result of incremental modifications.

A/B Testing in Practice: Neon Blvd. as a Case Study

Recently, Neon Blvd collaborated with a regional chain of restaurants to improve their email marketing strategy. The goal was to increase the number of people who clicked through to the online reservation system. We designed two variations of the email, one with a call-to-action (CTA) that is text-based and the other with a CTA that is button-based.

The email with the button-based CTA had a 15% higher click-through rate, according to the results of the A/B test. This straightforward adjustment significantly increased the number of online reservations, proving the effectiveness of A/B testing in digital marketing.


A/B testing is not simply a nice-to-have tool in the fast-paced world of digital marketing—it is a requirement. It strengthens your ability to make decisions, enabling you to develop more persuasive marketing plans that connect with your target market and ultimately increase your revenue.

Our company, Neon Blvd, supports data-driven marketing. We are a Las Vegas-based company that assists companies of all kinds in navigating the complex world of digital marketing. Our team is prepared to show you the route to your success whether you’re just getting started with A/B testing or looking to improve your strategy.

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